Three reasons why it is worth adding weather content on your news site

Weather is one of the most popular news topics. Many of us are interested in severe weather news, such as storms and heat waves. Also daily weather information is important for planning our daily activities. With good weather content on your news site you can attract more visitors and boost your site engagement. In this text we tell you, why weather content is worth adding on any news site.

1. People will visit your site more often

Not people only love to talk about the weather - we want to check the latest weather forecast to plan our daily activities. You might want to check the weather even multiple times a day: in the morning before leaving your house, in the afternoon to check if it's still going to be rainy for the rest of the day, and in the evening to be prepared for the next day. Weather content is a great way to boost the visitor engagement of your site: if you provide accurate information about the weather, people will return to visit your site over and over again to check the latest forecast.

Read also: weather: must-have content or revenue generator?

2. Visitors will stay longer on your site

To make the visitors stay longer on your site, weather information can be integrated with other news content. Many people like to follow extreme weather news such as storms, heavy rains and high winds - and how these situations are developing. In addition to interesting news about severe weather conditions, you can provide the visitors more information with their local weather forecast. Just place a link on your weather news article and guide the reader to their local weather forecast. Foreca provides multiple different options for integrating weather in your news content. For example, add a clickable weather widget on your front page, or next to your weather news articles and guide the visitor to their local weather forecast.

3. Weather content is easy to add

Building a weather page doesn't have to be difficult or time consuming. If you want, you can build your own weather page from scratch using weather data sources such as Foreca Weather API - but this is not the only option. If you don't want to do coding work or spend time on building the weather page, Foreca provides a ready-made solution called LocalWeather. LocalWeather makes it easy to add weather content on any digital platform. No coding is needed, just place your unique LocalWeather url on your site.

Localweather is a perfect solution for you if you want to:

• add weather content on your site easily and fast without coding
• provide your visitors accurate weather forecasts with nice looking graphics
• don't want to spend time on planning and development work                                                                                                                                                 

Do you have any questions? Feel free to contact us, we are happy to help!