Digital Weather Innovations
Foreca continues to grow and innovate weather services for media houses and digital media channels after Vaisala Oyj acquires part of its B2B professional weather services
Regarding the press release announced today, Vaisala Oyj, a global leader in weather, environmental and industrial measurement, has acquired Foreca’s professional weather services business. The transferring business serves weather critical professional customers in transportation, energy and industry segments.
The transaction is expected to complete on October 1, 2019. After the transaction, Foreca discontinues to provide road weather services and serve the industry-specific professional users. Instead, Foreca will focus on innovate and develop forecasting accuracy, weather services and data provided for media houses and digital media channels, like mobile apps, websites and other consumer-facing media.
Our weather forecasting experience, knowledge and premium quality forecasting technology will stay as a core of Foreca. We believe our more focused strategy will lead to many benefits for our customers.
How to take advantage of weather data and digital weather services in media business? In this section we share news and ideas of using weather information to build great digital services.