Digital Weather Innovations
Daimler trusts in Foreca Weather for the brand new MBUX infotainment system in the new Mercedes A-class
Espoo, May 29, 2018 - Daimler has chosen Foreca as the worldwide weather supplier for its brand new MBUX infotainment system. Foreca Weather will initially be available in the new Mercedes A-Class, which made its public debut at the Geneva Motor Show 2018, with deliveries starting May 2018.
The weather service will be shown on the MBUX system in an attractive and intuitive way. In addition to touchscreen operation, the MBUX allows the driver to ask the car about the weather conditions using natural spoken language. This is a major benefit compared to legacy systems, where the driver needed to remember exact commands to access different features. It is simply more convenient and fun to ask “do I need an umbrella in Stuttgart”, for example.
Daimler sees the weather service as an important one for the MBUX and the overall user experience for various reasons. First of all, the weather is very relevant for trip planning, providing the driver with insight into the road and driving conditions. It is also attractive content to visualize and a very popular topic to talk about.
Foreca was Daimler´s choice amongst other weather brands and proved to be the perfect fit for Daimler and the innovative MBUX system.
According to Daimler, Foreca was chosen because their weather forecasts are very competitive in terms of precision and world-wide coverage. It was also important that Foreca proved to be innovative and very cooperative, so with them Daimler will be able to surprise its customers with new features every year.
Foreca is strengthening its foothold as the first-choice weather provider for the automotive industry. Foreca continues to focus on developing cutting-edge weather services for all road users within the industry.
“We are honoured to announce this cooperation, with such a great automotive brand as Mercedes-Benz trusting us to provide weather services. We feel this is only the beginning for many future innovations for the MBUX platform”, says Petri Marjava, Sales Director at Foreca.
Petri Marjava, Sales Director, Foreca, tel. +49 176 461 49012 (EN, DE), or +358 50 312 3052 (FI)
Foreca is a customer-driven company focusing on providing weather services for international business use. Foreca is the global leader in road weather services and widely recognized for premium quality forecasts and speed of delivery. Our core competence is enabling business growth and profitability for customers in the automotive, digital media and winter road maintenance industries.
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