Jun 19, 2017 - General
V-Traffic and Foreca Partner to Deliver Premium Road Weather Service to the Automotive Industry Across Europe
V-Traffic chooses FORECA to provide highly reliable information on driving conditions for the drivers. Read more
May 29, 2017 - General
Foreca Weather Service and Wake Dynamite to Collaborate in the Production of Real Time Advertising
Wake Dynamite and Foreca have agreed upon the utilisation of the weather data produced by Foreca as part of the Wake Dynamite service. Read more
Apr 28, 2017 - General
Mahindra & Mahindra India Launches Foreca Weather App Developed by OBIGO
Foreca Ltd - the leading digital weather service provider for automotive industry – is fostering its foothold in the Indian market in cooperation with OBIGO Inc, a leading Web Service company based in Korea. Read more
Mar 22, 2017 - General
Foreca Ltd Partners with Meteorological Service of New Zealand to Deliver Innovative Road Weather Services to NZ Transport Agency
Foreca Ltd and Meteorological Service of New Zealand (MetService) start to provide a state-of-the-art road weather service in New Zealand. Read more
Mar 14, 2017 - General
Manna Irrigation Signs Strategic Partnership with Foreca
Manna Irrigation Ltd, a leading provider of irrigation intelligence software solutions, signed a strategic partnership agreement with Foreca, a leading provider of digital weather data for business use worldwide. Read more
Mar 7, 2016 - General
Finnish electric buses serve as mobile testing platforms in the Helsinki region
Finnish electric buses will soon be acting as development platforms for smart mobility services in the Helsinki region, used for boosting the creation of new user-centric solutions and product development of businesses. Read more
Oct 30, 2015 - General
Foreca launches premium connected car weather services in over 40 countries
Foreca provides the BMW Group highly accurate digital weather forecast data, which is delivered to the drivers via BMW's ConnectedDrive Infotainment system. Read more
Jul 17, 2015 - General
RML brings Foreca's weather information to farmers in India
RML Information Services is a pioneering company specialized in providing mobile services for farmers in India. A collaboration of RML and Foreca will bring Foreca's weather forecasts to 1,4 million farmers across India's 18 states. Read more
The agreement between Wake Dynamite and Foreca was signed in good weather at the Foreca ‘tower’ in Keilaranta, Espoo. (In the photo: Tarja Finni, Petri Marjava (in the middle) and Atte Varsta).
The Wake Dynamite service enables the production of dynamic real time advertisements on all digital channels in both linear and VOD TV commercials. The real time weather data produced by Foreca provides media house advertisers with the opportunity to create even more relevant and effective advertising content.
‘In Finland, weather has always been – and always will be – one of the central conversational topics and variables guiding human activities. With the aid of the real time Foreca weather data, advertisers using the Wake Dynamite service can allocate their advertising content even more accurately. We believe that in future the Foreca weather data will occupy a significant role in the operations of the advertiser-customers. We know that collaborating with Foreca will be smooth and pleasant. We value highly the expertise and attitude at Foreca and the extremely nice professionals that work there’, state the Wake Dynamite CEO Atte Varsta and Customer Manager Tarja Finni.
‘We here at Foreca are excited about becoming a part of the Wake Dynamite growth story that has begun so well and, at the same time, about bringing Finnish expertise to the world together. In the midst of the ever expanding information and message explosion, the consumer requires even more focused and topical advertising. Together with Wake Dynamite, Foreca has created an extremely innovative and effective tool to meet precisely this need. Ever since the beginning, one of the central starting points for planning has been the creation of an internationally scalable service. Foreca has the ability to produce digital weather control for the customers of the Wake Dynamite service all around the world. One of the megatrends in the field of marketing is an even broader utilisation of data and analytics, of which the service offered by Wake Dynamite is a very good example. When an advertisement is as relevant as it can be, it can even be perceived as a service – and in this scenario both the advertising producers and consumers benefit’, says Foreca’s Sales Director Petri Marjava cheerfully.
Wake Dynamite Oy is a Valve Group spin-off which became operational at the beginning of the year. In November 2016, the service won the Think Ink innovation competition organised by the Finnish Media Federation. In addition, the service has evoked wide interest abroad, and the company considers its international marketing potential to be significant.
Foreca is a Finnish full-service weather data provider which provides informative and innovative weather services to every part of the world. Foreca is a pioneer in the field of digital weather services. Since the beginning, Foreca has also taken the needs of advertisers and sponsors into consideration in the development of their weather products.
Atte Varsta, CEO, Wake Dynamite, tel. +358 40 668 6002, email@example.com www.wakedynamite.com
Petri Marjava, Sales Director, Foreca, tel. +358 50 312 3052, firstname.lastname@example.org corporate.foreca.com